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Monday, September 28, 2015

Puregold Price Club, Inc: Aggressive expansion continues

On track to meet estimates.

PGOLD’s margins in 1H15 seemed weak initially with Puregold brand stores registering a gross margin of only 15.0%. Accounting for the delayed booking of Php150Mil of gross profit last year, this implies a y/y decline of 50 basis points. However, management clarified that the decline was due to a change in accounting treatment which moved items down from gross profit to other income. Adjusting for this, gross margin of Puregold stores was flattish at 15.5% in 1H15, in line with our expectations.

Raising FV to Php55/sh on rollover, maintain BUY rating

We are raising our FV estimate on PGOLD to Php55/sh from Php50/sh as we rollover to end-2016 estimates. We are also maintaining our BUY rating on PGOLD as valuations on the stock remain cheap. At its current price of Php32/sh, the stock is being valued at 16.5X 2016E P/E, a discount relative to the 17.7X P/E of the market and the 20.5X P/E of other consumer stocks.

- COL Financial

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