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Tuesday, April 15, 2014

PLDT says home wireless broadband service grew threefold in 2013

Philippine Long Distance Telephone Co (PLDT) said its home wireless broadband service saw growth tripling last year.

The Home Bro service chalked up P4.5 billion in revenues in 2013, triple what it earned the previous year, according to PLDT.

Last year, Home Bro made several process enhancements to ensure applications can be processed and activated within 24 hours. Together with these improvements, the brand also introduced low-cost plans for first time internet users with basic needs through a full marketing campaign in April last year.

“With the continuous growth in revenues and subscribers of Home Bro, we are offering more innovative plans and bundles for all our customers,” Ava S. Española, PLDT Home Fixed Wireless Solutions head said in a statement.

“The significant increase in Home Bro’s subscriber base can be attributed to its becoming an important part of the Filipino family as an enabler of education for children. This 2014, we continue this thrust as we launch our new bundles to respond to the needs of families for laptops and printers in their homes so that kids no longer go out to accomplish their school assignments,” Española said.

Launched last January, one of Home Bro’s new bundle offers is Plan 1799, which gives subscribers unlimited internet at 2 Mbps, an HP Laptop, and an HP printer for just P60/day. Another bundle, Plan 1069, comes with unlimited internet at 2 Mbps and an HP printer.

“We believe that the internet is society’s great equalizer as it enables a large number of people to get an education. Home Bro is keen on making its reliable service available to all Filipino families to level the opportunities for everyone,” Española said. is the online news portal of TV5, which is a member of the PLDT Group.

Source: Interaksyon

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